About Us


Since opening its doors in 1979, Hall's Harley-Davidson has strived to share the excitement, fun, and adventurous spirit of motorcycling with its customers. Owner Ron Hall, along with his staff, are still driven by this passion. Along with passing on our love for motorcycles, we are committed to providing exceptional customer service.

Hall's Harley-Davidson/Buell is a full-service dealership, providing motorcycle sales, parts and accessories, MotorClothes® merchandise and collectibles, service and maintenance. We pride ourselves on our fair and competitive pricing, but most of all on our close relationship with our customers.

Ron Hall (pictured to the left in 1970) began riding motorcycles around the streets of San Rafael, California when he was only 14. His passion for riding led him to begin working on motorcycles soon afterward, opening his own custom shop by the time he was 21. Doing everything from designing to building, from wrenching to painting, he soon earned a reputation as one of the up-and-coming custom motorcycle designers in the Bay Area. His unique creations were featured in several magazines in the early 1970’s, along with being the recipient of the 1972 'Best Motorcycle in the Western United States' award from the International Show Car Association (ISCA). Ron also was the recipient of several other prestigious Bay Area awards for his motorcycles, competing against the likes of Arlen Ness and Bob Dron. At a young age, Ron Hall had found his calling - motorcycles.
After marrying in 1977, the Halls jumped at the opportunity in 1979 to purchase the local Harley-Davidson dealership in Chico, California. At the age of 31, Ron Hall began his career with Harley-Davidson as the youngest dealer in the Harley-Davidson dealer network. Starting out in a 3,500 square foot building, Ron Hall began to build his dealership’s reputation as a trustworthy and highly knowledgeable dealership that prided itself on its personal relationships with their customers. Within a short time, the Halls succeeded in building a dealership that excelled in customer service, all driven by Ron’s passion.

In 1986, Ron's close relationship with his customers led him to establish the Chico H.O.G. Chapter, making it the second H.O.G. chapter on the West Coast. Ron's commitment to his customer was seen as early as 1979, the year he purchased the dealership, when Ron hooked up with MDA (Muscular Dystrophy Association) to begin the first motorcycle run benefiting MDA in the world. Hall's Harley-Davidson continued this MDA Run for 16 straight years, raising over $350,000 for MDA. Since then, Hall's Harley-Davidson has continued raising money for several foundations, such as the Wing of Eagles, continuing their commitment to helping others. The Halls (above left) are shown here in 1991 receiving a Bar & Shield Award from Harley-Davidson.

In 1996, Hall's Harley-Davidson relocated to a new 24,500 square foot facility where we continue to create and maintain a personal atmosphere for our customers. We believe that this atmosphere is essential to our goal of sharing the incredible experience of motorcycling, along with the passion and pride that comes with owning a Harley-Davidson® or Buell® motorcycle.

Through all the changes the last twenty-five years have brought, our focus continues to be our customers. The staff at Hall's is second to none, offering excellence in customer service and satisfaction, and an unrivaled passion and love for motorcycles.

In 2004, Hall's Harley-Davidson celebrated their 25th Anniversary. In January 2004, Ron Hall received a Longevity Award for 25 years from the Harley-Davidson Motor Company (pictured left at the Awards Dinner with Willie G.). Ron and his staff are proud to be able to say that they have been serving Northern California for the past 25 years, and hope to continue providing excellence in customer service for years to come.

In celebrating over 25 years, Hall’s Harley-Davidson looks forward to meeting new customers and providing them with the same personal relationship and atmosphere that our original customers were meet with when they first walked through the door over 25 years ago. Here at Hall's, we are in the business of "making life-long dreams come true." This comes from a man, Ron Hall, who knows what dreams are all about.

Hall's Harley-Davidson
1501 Mangrove Ave Chico CA 95926
Phone: 530-893-1918 Fax: 530-893-1965

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